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The new classification criteria for Tourist Offices, in force since 1 July 2019, have been simplified and now have two categories incorporating greater flexibility over opening hours, the option of paperless tourist information and greater competence in the required spoken languages.
The Tourist Office was granted category 1 classification in December 2019 for 5 years.
The classification of Tourist Offices ensures cohesion and homogeneity in the services offered by Tourist Offices to visitors to the various holiday destinations in France.
Below are the principal commitments of Tourist Offices according to their category: providing easily accessible reception and information areas, providing a holiday adviser and issuing quality information, simplifying procedures for tourists, providing free information on local tourist attractions, a commitment to an internal quality initiative, handling complaints and measuring tourist satisfaction.
The aim is to review and modernise the classification scales, so they are better suited to tourists’ expectations, and to take account of new digital practices. It also involves simplifying the administrative procedure by reducing the number of criteria and making them more objective.
There is an increased requirement for local amenities in tourist resorts to improve tourist facilities in these destinations of excellence.
"From the quality initiative to progress, the Tourist Office is the driver behind its resort " encapsulates the will to get the Tourist Office to think about the quality of customer service, experience and satisfaction on the scale of the resort.
The QUALITE TOURISME™ hallmark (Tourist Quality)
QUALITÉ TOURISME™, established by the ministry in charge of French tourism, is the acknowledgement of the steps towards the ongoing improvement in the quality of services provided by Tourist Offices. An inspection is carried out every 5 years.
It is an assurance of confidence and quality of service between professionals and visitors.
The Tourist Office is renewing the QUALITE TOURISME™ hallmark in 2020, after 2014 and 2017.
A Tourist Office that has been awarded the QUALITE TOURISME™ hallmark guarantees: a personalised reception; specific, clear and accurate information; capable staff at your service; comfortable surroundings; that your opinion will be heard and your complaints dealt with; an on-going improvement of services and facilities.
The QUALITE TOURISME™ hallmark brings together under one banner the many players in the tourist sector in France: the hotel trade, résidences de tourisme, holiday villages, camp sites, restaurants, cafés and brasseries, Tourist Offices, holiday letting agencies, tourist attractions and outdoor activities.
For all information on the commitments and guarantees provided by the QUALITE TOURISME™ hallmark: https://www.qualite-tourisme.gouv.fr/fr/la-marque-etat-qualite-tourisme.